Benchmarking is an essential process when it comes to discovering what your best performance achieved has been. This is information that is useful when identifying gaps in a process to achieve better results, both in the short and long term. When it comes to benchmarking your carbon footprint, this is generally done with a standard point of referencing for measurement. There are many reasons to benchmark, and we present the main and most important ones below.
Identify your strengths and weaknesses
Benchmarking will allow you to identify your strengths and weaknesses, and where there may be gaps in your performance. Benchmarking is a very thorough process which will aim to understand all the guidelines and practices within a business, not just a matter of gathering information. When it comes to benchmarking, incorporating the carbon footprint of a business, particularly nowadays, is very important. It will allow for a full understanding of where a business is performing well or underperforming, and enable sustainable improvement in underperforming areas.
Benchmarking will allow you to set targets for your company that will allow you to strive for them, improving your overall performance in the search for a communal goal. Moreover, continuous benchmarking will enable you to closely monitor the progress towards said targets, making it straightforward to identify any gaps and find out how these can be improved. Benchmarking is a great tool to use when researching your carbon footprint, as it will allow for you to see where your carbon footprint is highest and lowest, and look to improve in areas such as the contribution of operating energy, embodied carbon and transport emissions to the overall carbon footprint of your business. Benchmarking will allow for progress and positive change in these areas.
Strengthen your credibility
Given the importance that consumers now place on sustainability, the credibility of your company is all to lose without any measurement of your carbon footprint. Consumers look to companies as partners in progress when it comes to environmental sustainability, with 84% of consumers stating that they seek out responsible products whenever possible and will choose those on top of other, less sustainable products.
Benchmarking is a useful tool that will add credibility and strengthen your business as a whole, both from a business operations perspective and an environmental perspective. It will allow you to improve your energy rating and make savings where you didn’t believe them to exist, and gain a better understanding of your business.