William is a pioneer and early adopter of many now-mandatory environmental standards, his visionary approach and inspiring leadership is exemplary. He established Green Element in 2004, a successful environmental management consultancy, with a desire to help as many businesses as possible go ‘green’. In 2018, William and Emma Littlewood created Compare Your Footprint in response to demand from companies that want to reduce their carbon footprint but were not ready to engage with experts.
William is also a current board member and former Chairman of the Metropolitan Branch of CIWEM (Chartered Institution of Water and Environmental Management).
Emma designed and lead the development of Compare Your Footprint. She has 10 years’ experience as a C++ applications developer, quantitative analyst and risk manager, and 10 years’ experience in the environmental sectors.
Emma is a Greenhouse Gas (GHG) and carbon accounting specialist, as well as expert in energy-specific quantitative analysis methodology and modelling. She developed a prize-winning emissions calculator for agriculture in collaboration with Forum for the Future.
Liberty is a brand strategy and marketing communications specialist driven to work with organisations that help to make a positive impact on our environment and society. After many years working within the private equity industry, she decided to set up Shell Like Marketing consultancy to offer her skills to impact investment start-ups and NGOs.
Liberty also works for Extinction Rebellion, where she helped to create and launch uk.rebellion.academy, the online training platform that helps orientate new and existing volunteers to find their ideal role within the movement. From its launch in March 2020, the Academy attracted over 700 users in just under three weeks.