We created Compare Your Footprint with over 20 years’ experience of helping organisations worldwide to reduce their carbon footprint. Collectively as a team, and through collaborations, we are on a mission to help as many organisations as possible to go 'green'!  

Will Richardson

Will Richardson

CEO & Founder

William is a pioneer and early adopter of many now-mandatory environmental standards, his visionary approach and inspiring leadership is exemplary. He established Green Element in 2004, a successful environmental management consultancy, with a desire to help as many businesses as possible go ‘green’.

In 2018, Will and Emma Littlewood created Compare Your Footprint in response to demand from companies that want to reduce their carbon footprint but were not ready to engage with experts.

Liberty Bollen


Liberty is a senior marketing specialist driven to work with organisations that help to make a positive impact on our environment and society. She co-founded Pineapple Sustainable Partnerships and is now a member of its advisory board. 

Liberty has worked across a variety of sectors, including private equity, impact investment, property and human rights. At Compare Your Footprint, she is responsible for raising the profile of the business and servicing clients. 

Zioey Chan - Compare Your Footprint

Zoey Chan

Database Assistant and Technical Support

In the recent past, Zoey has been working on projects in the environmental sector, from conducting ecological research to engaging the community in environmental sustainability. She has always been keen to utilise her skills and knowledge to motivate others to adopt a more sustainable lifestyle.

With her interest in data and numbers, she aims to explain to businesses how they can reduce their carbon footprint and guide them to a more sustainable future.

In her spare time, Zoey enjoys spending time in nature, from hiking to birdwatching. Nothing beats the time in the nature for her - not even a great cup of earl grey!

Ellie Monks - Compare Your Footprint consultant

Ellie Monks

Climate Analyst

From her BSc Geography and MSc Environmental Policy & Management degrees at the University of Bristol, Ellie has a comprehensive scientific background in data analysis, environmental risk and management. Ellie has professional consulting experience, including developing a carbon accounting framework to help Bristol City Council, in collaboration with Sustrans, achieve 2030 carbon neutrality within the transport sector. Further, Ellie has completed a consulting internship with Bright Network that has highlighted her drive to help stimulate positive environmental change.

Alex Cronin

Environmental Management Consultant

After studying Environmental Management and International Business at Macquarie University in Australia, Alex has had experience across a number of industries including a commercial projects role with a large standards and certification organisation.

At Green Element, he focuses on implementing practices within organisations that will allow them to contribute to a sustainable and zero-emission economy. His expertise includes development of certified environmental management systems, internal auditing and quantifying environmental impact through GHG accounting.

Charlie Whyman

Advisory Board Member

Charlie is a B2B Business Development Consultant, LinkedIn Trainer and creator of The Curious Marketing Club. She has a very varied and diverse background and grateful to have had the opportunity to work in so many different industries and sectors.

Charlie believes that this, combined with the fact that she has also gained a lot of experience in different areas of business, help her see things a little differently and add value in ways that other ‘sales and marketing people’ might not. Charlie has worked with Green Element and helped with the launch of Compare Your Footprint at the Web Summit

Jon Cornwell 

Advisory Board Member

Starting his career as a management consultant and then co-founder of a customer analytics business, Jon Cornwell has always had appetite for a challenge. Thus Jon co-founded Newsflare alongside Bevan Thomas in April 2011. Throughout his career Jon has focussed on building great teams with diverse skillsets as well as using data to drive business decisions. 

Craig Pask 

Advisory Board Member

With over 20 years of commercial project and product development experience, Craig is a highly effective leader who brings vision, decisiveness, structured analysis and energy to the companies and teams that he works with. Providing expertise in digital product leadership and commercial strategy in business intelligence, commodity and financial services arena with a strong record of successfully delivering innovative new products and growth.

He helps organisations determine what their customer want most, focus on their best ideas, using data to inform decisions and deliver those ideas that will make money, reduce costs and deliver real value.

Craig is also an investor, advisor and mentor to multiple start-ups in the digital strategy, media and events industries.

Toby Robins - Compare Your Footprint Advisory Board Member

Toby Robins

Advisory Board Member

Since setting up his first company in July 1989, Toby has successfully combined commercial pragmatism with environmental and sustainability leadership. His need to excel has seen his companies winning awards across operations, waste management, procurement and logistics including the Queens Award, and the Sunday Times describing his business as the “second greenest business in the UK” and BSI selected his company for the launch case study for 14001:2015.

Having left the role of CEO of the Institute of Environmental Management and Assessment, Toby is now also working as Commercial Director for the British Association for Sustainable Sport. He has Masters degrees in Environment and Sustainability, and Logistics and Supply Chain Management, is a Fellow of IEMA and a Fellow of the RSA.

Giles Barford

Advisory Board Member

Giles is a Cybersecurity professional, he has worked with a range of different organizations including media, finance, public services, and technology companies.  Currently, Giles works as a Senior Engineer in the Cybersecurity team of a global financial services organization which operates regulated markets in Europe, Asia, and North America.

 Giles’ qualifications include Certified Information Systems Security Professional, Global Information Assurance Certification (GIAC) Certified Incident Handler, and GIAC Certified Intrusion Analyst.   He is also a member of the GIAC advisory board.

Emma Littlewood

Co-founder & Creator

Emma designed and lead the development of Compare Your Footprint. She has 10 years’ experience as a C++ applications developer, quantitative analyst and risk manager, and 10 years’ experience in the environmental sectors. 

Emma is a Greenhouse Gas (GHG) and carbon accounting specialist, as well as expert in energy-specific quantitative analysis methodology and modelling. She developed a prize-winning emissions calculator for agriculture in collaboration with Forum for the Future.

Oliver Harrison - Sales & Partnerships - Compare Your Footprint

Oliver Harrison

Sales & Partnerships

Oliver brings extensive senior global sales, consultancy and technology experience gained from over two decades working in energy, environment, water and waste management sectors.

At Compare Your Footprint, Oliver builds long-term mutually beneficial partnerships to ensure we help as many organisations as possible to reduce their carbon footprint. 

Jonathan Misfud


Jonathan is CEO of Maze Digital, our technology partners helping to develop Compare Your Footprint. He cares passionately about making this initiative a success and shares our ethos, vision and mission.

Sebastian Howarth

Customer Relationship Manager

A passion for fighting human rights violations saw Sebastian pursuing an undergraduate in Religious Studies but he realised so many of these violations had deep routes within the Climate Change discourses. A change of path and he was at the University of Edinburgh studying an environmental science Masters. Afterwards he worked in an urban thinktank in Nepal with aims to disrupt the waste system. A desire to make impactful change found him at Compare Your Footprint where he hopes to fulfil his dream of making the world a slightly cleaner and fairer place for all life.

Michael Brown

Team Support & Administration

Michael has a background in administration and consulting. He is a fan of accuracy, detail and sorting data with a Bachelor in History from Aberdeen University and a Masters in Social Research from Edinburgh University. He aims to help boost the team’s work with clients by making sure our internal systems stay efficient and loves great customer service.

Alicia Thew

Senior Climate Analyst

Alicia Thew, environmental management consultant & analyst, has an in-depth scientific background focused on biodiversity and environmental conservation.

Alicia has conducted independent research in collaboration with Zoological Society of London, exploring the impacts of climate change on vertebrate groups in the tropics. Alicia has also worked as a scientist for the Environment Agency, in their water monitoring laboratories. Alicia has experience in digital marketing and analytics, from her time at an award-winning marketing agency.

Karli Hiscock

Advisory Board Member

Karli is a Partner in the Real Estate department of BWB specialising in commercial property transactions. Her work includes acquisitions and disposals of investment and commercial premises, office, retail and mixed use developments, lettings (acting for landlord and tenant), corporate acquisitions and disposals involving property aspects as well as acting in the acquisition and disposal of agricultural land and greenbelt land. She has advised charities on numerous commercial property transactions and also have experience of secured lending; acting for borrowers and lenders.

Barney Clarke

Advisory Board Member

Barney is highly experienced in the fields of property management, facilities, land and development.  He is an expert in financial appraisal, management, planning, process and strategy with a strong track record in the implementation of large scale core environmental requirements and a passion to work in a way that delivers for the environment, communities, staff as well as the companies they work in.  His approach is characterised by honesty and professionalism.  For nearly a decade he has been Group Head of Facilities for Omnicom Media Group UK in Central London. Prior to this he led a National land & development team focused on residential housing.  He is in the process of setting up a foundation for youth sports in North Devon and is an Associate Member of the Chartered Institute of Environmental Health (ACIEH) and an Affiliate Member of IOSH.